Keeping Pace with Customer Expectations:
How a CDP can Boost the Bottom Line at Your Bank
The banking industry has reached an inflection point. As consumers increasingly turn to mobile apps to handle tasks once accomplished at a physical bank location, traditional banks are scrambling to adapt.
Forward-thinking banks are digging deep into the insights gleaned from their own customer data in order to provide the right marketing messages to customers on their own terms. While marketing automation has been historically used to move away from manual processes like email list loading, it wasn’t built for the breadth and velocity of customer data that banks have at their fingertips.
Enter the Customer Data Platform.