When marketing automation was first introduced, it changed the way marketers worked, allowing them to work faster and smarter. However, marketing has changed, and it's time for marketers to assess what technology they truly need to address their challenges. 

This Paper Discusses:

1. How the massive amount of customer data being generated impacts marketing
2. The strengths of Customer Data Platforms and Marketing Automation Platforms
3. How to determine whether a Customer Data Platform would be beneficial for your organization