Customer data platforms were originally created with the marketer in mind, but businesses who have implemented a CDP have seen benefits that impact many facets of the organization – not just the marketing department.


Discover how a CDP can support the following business units:

  • Finance
  • Information Technology
  • Merchandising
  • Retail Operations
  • The C-Suite
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Allen Edmonds
Orvis
McKenzie Childs
NHL
SVP Worldwide