Customer Data Platforms: Not Just for Marketers Anymore
The customer data platform market just began to take off less than five years ago. Despite its infancy, businesses have already begun to see the massive transformations that a CDP can set in motion.
Although CDPs were originally developed as a marketing tool, business who have implemented these platforms quickly see that their benefits reach many facets of the organization.
In this whitepaper you will learn how a CDP can support the following business units:- Finance
- Information Technology
- Merchandising
- Retail Operations
- The C-Suite