Direct mail marketing is still a popular and effective way to reach new and existing customers. Brochures, catalogs, coupons, and self-mailers all help retailers build brand awareness and increase sales.
To make your direct mail marketing campaigns cost-effective, they need to be fully integrated with digital marketing initiatives. That’s where a customer data platform (CDP) can help!
Download this whitepaper to learn:
- How a CDP can help break down internal customer data silos for fully integrated digital and direct mail marketing
- How to get your customer data clean and organized, and use it to develop direct marketing
- How a CDP makes analyzing, managing and unifying customer data for multi-channel marketing campaigns straightforward and intuitive
