As the marketing technology landscape continues to boom, marketers are struggling to understand the difference between every marketing solution—and keeping track of all their acronyms is another feat.

 

From CRMs to DMPs, you’ve most likely heard them all if you’re a marketer. But there is a new player on the rise, the customer data platform. 

 

Here are some of the topics we discuss in this webinar:

  • What a customer data platform is and how to use it
  • How a CDP can work with your existing marketing technology stack
  • How CDPs can benefit  your business
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Allen Edmonds
Orvis
McKenzie Childs
NHL
SVP Worldwide