Notes from the Field

Customer Data Platforms: Why marketers should take a different approach this time

Although the marketing technology industry is currently exploding with growth, this is not a new field. Marketers have been promised “nirvana” for years – yet many of the same challenges continue to exist.

In this paper, Tom Winchell, VP of Growth at QuickPivot, reflects on his nearly two decades in the MarTech industry and shares his thoughts on why the Customer Data Platform is poised to fundamentally disrupt the way marketers and businesses function.

Download the whitepaper to learn why Customer Data Platforms can be a true differentiator for businesses.