For years, analysts have proclaimed the death of customer loyalty. But is it really dead, or have customer habits and expectations just shifted? The only way to know for sure is to get consumers’ perspectives, and that’s just what we did.

 

We surveyed over 1,000 active consumers to help brands understand:

 

  • How consumer shopping and spending habits influence loyalty
  • What consumers find most important about the brands they shop with
  • What consumers say brands must do to keep their business

Download the report to learn what it takes to foster and retain modern consumers.

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