Customer data platform adoption has grown rapidly in just a few short years. Once considered niche technology, CDPs are now a foundational part of modern MarTech stacks. But how did they get there? 

 

To answer this, our latest whitepaper, sponsored by the CDP Institute, looks at: 

 

  • The history of CDPs and the reasons behind their rapid rise
  • The current state of the CDP industry and vendor landscape
  • The features and functionalities that constitute a "real" CDP
  • How CDPs continue to evolve to provide enterprise-wide support
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