Customer data platform adoption has grown rapidly in just a few short years. Once considered niche technology, CDPs are now a foundational part of modern MarTech stacks. But how did they get there?
To answer this, our latest whitepaper, sponsored by the CDP Institute, looks at:
- The history of CDPs and the reasons behind their rapid rise
- The current state of the CDP industry and vendor landscape
- The features and functionalities that constitute a "real" CDP
- How CDPs continue to evolve to provide enterprise-wide support
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