The Ultimate Guide to Customer Database Solutions


What is the best way to manage your business' customer data? 

It’s estimated that 2.5 quintillion bytes of data are created every day. It can be hard to wrap your mind around that statistic, but as marketers, it’s our job to harness this data to understand consumer behavior and needs.

The first step to getting more out of existing customer data is to consolidate it into a single location. However, this can prove to be easier said than done. The options that are available to marketers can be confusing and often very technical. Do you build or buy? Relational or non-relational database? Is SQL knowledge always necessary?

In this e-book we review the most common customer database solutions available to marketers. In common English we discuss the pros and cons of each solution, and provide additional background information to guide marketers to make the best decision for their business.