The Ultimate Guide to Customer Database Solutions

What is the best way to manage your business' customer data? 

It’s estimated that 2.5 quintillion bytes of data are created every day. It can be hard to wrap your mind around that statistic, but as marketers, it’s our job to harness this data to understand consumer behavior and needs.

The first step to getting more out of existing customer data is to consolidate it into a single location. However, this can prove to be easier said than done. The options that are available to marketers can be confusing and often very technical. Do you build or buy? Relational or non-relational database? Is SQL knowledge always necessary?